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Tuesday 22 March 2016

CHEAP CONTENT IN PAKISTANI INDUSTRY

Films and Drama are always been a source of entertainment for housewives as well as other members of family but there is also one thing that we didn't notice which is that these drama left's a great impact on our life as well. If we specifically focus on the Pakistani drama industry there was a time when a good objective dramas were produced which do bring a positive changes in society they were patriotic and meaningful. Even if the genre of the Drama was romantic or comedy it was produced in such a manner that we can easily watch with our family.If we look back to our drama industry we have produced dramas like Alpha Bravo Charlie, Tanhaiyaan, 50-50, Khuda Ki Basti, Angan Terha and many more.Now a days Those material is gone, hundreds of drama are being Telecast on T.V regularly but very few are considered to be watched along with family. Majority of the drama promotes such ethics which are not applicable in our society examples are listed below.
  • Zip
  • Band khirkyon kay peechay
  • Manay na yeh dil
  • Ishq Junoon Deewangi
  • and many more

Similar case goes with our Film industry as well, for a very long period of time our industry has lost it's reputation due the production of meaning less vulgar films. Then a revolution came and then movie like "Khuda kai Liye" ,"Waar" and "BOL" made highlighting the very unspoken reality of the society . Unfortunately the lust of success can make person to do anything. In order to earn more money, Pakistani Director starts promoting cheap and vulgar comedy. I mean what they want to promote through this and one more thing the addition of ITEM SONGS in the movies seriously just because showcasing the half naked girl can bring much success to the movie so you'll start copying the Bollywood industry. Following are the example of such movies
  • Wrong no
  • Yeh Jawani Phir nahi ani
  • Na Maloom Afrad
  • Karachi se Lahore
  • Bin roye
What do I think is that we don't need to copy anyone we have enough talent which we can use as the x factor element. Instead of promoting meaning less and worthless script why don't we showcase  the actual issues which need to be solve and one more thing that I personally think someone must take action on  the dressing. PEMRA must take serious action on the dressing styles of drama and film actresses. I really don't know what is the need to wear half naked clothes which goes against our cultural values. If we really don't take action on the following things and let the things keep going on then we'll definitely lose our cultural and ethical values. 

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